June 25th

Pharmaceutical companies continue to spend over $6 Billion dollars in marketing to patients, physicians, and targeted HCPs. With the ever-growing and rapid changes in technology, regulation, and consumer buying patterns, it has become increasingly difficult, and more essential than ever before, for marketers to successfully reach and engage their target market. Additionally, marketing is continually faced with the question of truly how effective are pharmaceutical marketing campaigns, and how is success measured?

Many pharmaceutical organizations have a disparate approach to marketing with each brand team working independently. The role of Market Excellence is to share best practices across brands, focusing on creating a consistent and harmonized set of solutions and messaging for the organization. Their processes and tools, when executed well, produce highly targeted and segmented personas, produce informative and specific content, and utilize a multi-channel approach.

This discussion and workshop will look at critical areas of marketing and define current best-in-class trends that are being utilized, and how they are applied today. The discussion will cover relevant topics such as digital marketing, targeting, product launch, and messaging. The workshop will take a deeper dive into sharing ideas and defining from a peer perspective innovative way that pharmaceutical companies can ensure better success metrics.

John Curcio

former Head of US Digital eServices Marketing
Roche

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Pharma’s relationship with agencies is a necessary one. Agencies help pharma in creating impactful campaigns, navigating regulatory challenges, and staying competitive in the rapidly evolving healthcare landscape. As economic and technological trends force brands to re-strategize, managing these key relationships is ever more important. Join us for a hands-on workshop where we will dive into how to develop clear communication, a deep understanding of regulatory constraints, and collaborative goal setting between brands and their agency partners. 

Agile marketing thrives on fast-paced idea evolution and teamwork, using organized sprints and processes. Yet, the real test is in collecting and fine-tuning feedback to create thoroughly evaluated and proven solutions. Design Thinking workshops are the key to this, providing a hands-on experience through essential stages like empathy, definition, ideation, and prototyping. Join us in a concise workshop to uncover how Design Thinking can empower your organization, improving project results and driving innovation.

•            Gain insights into how agile marketing leverages rapid idea development and collaboration.

•            Learn effective strategies for gathering and honing feedback, ensuring that solutions are well-considered and validated.

•            Through participation in the workshop’s stages of empathy, definition, ideation, and prototyping, attendees will acquire hands-on experience in applying Design Thinking methodologies.

Jonathan Wasserman

Pharmaceutical Marketing Expert
Pharma Marketing Expert

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Improving field force insights is vital for optimizing sales strategies, enhancing customer engagement, and adapting to dynamic market conditions. As the competition heats up across the pharmaceutical industry, teams will need to keep on the cutting edge in order to stand out. On this workshop we will looks at how data driven technologies such as CRMs and analytic tools can create real time actionable insights that build stronger relationships and increase success in the field.