Jonathan Wasserman

Pharmaceutical Marketing Expert Pharma Marketing Expert

Jonathan Wasserman, has a diverse set of experiences across several industries, including pharmaceuticals, diagnostics, animal health, and software. In addition to marketing and sales roles at several pharmaceutical companies, including Pharmascience, Ivax, Alcon, Zoetis, and Pfizer, Jonathan held roles in senior management at Oceanwide and Descartes in the software industry, and served as General Manager of EURO RSCG, a pharmaceutical advertising agency in Montreal. Jonathan holds a Bachelor of Arts & Science in Life Science and a Master of Business Administration from Queen’s University. He believes strongly in continuous learning and has congratulated in 2024 with a Master of Science degree at the University of Hull (UK) in Digital Transformation. Jonathan believes strongly in technology as a driver for stronger engagement and this has led him to advance his education in this area, as well as develop and hone these skills in his team and across the organizations he has worked for.

June 25th

2:00 PM Pre – Conference Workshop | Design Thinking as a Lever in Agile Marketing

Agile marketing thrives on fast-paced idea evolution and teamwork, using organized sprints and processes. Yet, the real test is in collecting and fine-tuning feedback to create thoroughly evaluated and proven solutions. Design Thinking workshops are the key to this, providing a hands-on experience through essential stages like empathy, definition, ideation, and prototyping. Join us in a concise workshop to uncover how Design Thinking can empower your organization, improving project results and driving innovation.

• Gain insights into how agile marketing leverages rapid idea development and collaboration.

• Learn effective strategies for gathering and honing feedback, ensuring that solutions are well-considered and validated.

• Through participation in the workshop’s stages of empathy, definition, ideation, and prototyping, attendees will acquire hands-on experience in applying Design Thinking methodologies.

Check out the incredible speaker line-up to see who will be joining Jonathan.

Download The Latest Agenda