Webinars

Video

• A Framework to Develop Actionable KPIs that Drive Your Commercial Success
  
  Key highlights include topics such as:
  

  • An approach to transforming silo’d information into actionable key performance indicators (KPIs) that drive success
  • An accelerator framework for performance management
  • Best practices to deploy performance metrics to ensure greatest impact

  Speakers:
  

  • Terry Shea, US Tech Solutions Sales Exec, QuintilesIMS
  • Branon Thurstin, Director, US Tech Solutions, QuintilesIMS
• Results from the 2016 Aggregate Spend, Disclosure and Transparency Survey
  

  Key Highlights:

  • The latest aggregate spend and transparency trends – in the U.S. and on a global scale
    
  • How companies are complying
  • And how global issues affect how US-based teams make decisions about their disclosure and transparency compliance

  Speaker:

  • Don Soong, General Manager of Transparency at QuintilesIMS
    
• Discovering Effective Strategies for Sales and Marketing in the Face of Reduced Access to Oncologists
  

  Key Highlights:

  • Finding out how pharma marketers are responding to these challenges
  • A host of promising new treatments and why information on new treatments must be made available through a wide range of channels
  • Strategies brands are employing to cut through noise in the market and reach Oncologists with the information they and their patients need

  Speaker:

  • Matt Winkler, Principle, Multi-channel at QuintilesIMS
    
• Strengthening Engagement to have Greater Influence with Key Decision Makers
  

  Key Highlights:

  • Customer-facing interactions are harder and harder to come by and can carry the potential for tremendous impact
    
  • Gain insight into strategies & techniques that empower customer facing teams to have more engaging and influential conversations with buyers and prescribers
    
  • Discover how accelerating and coordinating the flow of actionable information across organization silos will lead to better engagement
  • Superior engagement calls for a higher degree of customization, learn how new technology can support your efforts.

  Speakers:

  • Jill Donahue, Author of EngageRx & Founder of Transparency at Excellerate
    
  • Daniel Waits, Sr. Worlwide Marketing Manager, Rapid Diagnostics Point-of-Care, BD
    
  • Hayley Bohan, Chief Marketing Officer at elandas
    
• Signals from Noise: Making the Most of Social Media Intelligence
  

  Key Highlights:

  • Social listening is not just a marketing or market research exercise. Social listening has a place in the entire product cycle
  • Social listening does produce actionable intelligence for Pharma.
  • Ongoing listening needs to be implemented more broadly to find out the information you don’t know. It’s the only way to truly identify key trends and find actionable intelligence. Project based listening is too limited.
  • Pharmacovigilance worries are a thing of the past because we can account for them now with the right processes and technology platform.

  Featured Speakers:

  • Greg Cohen, Associate Director, Global Strategic Marketing, UCB Pharma
  • Siva Nadarajah, General Manager, Social Media, IMS Health
• Transparency and Disclosure Trends: Results from IMS Health’s 2015 Aggregate Spend Survey
  

  Key Highlights:

  • Learn about the latest aggregate spend and transparency trends – in the U.S. and globally
  • How companies are complying
  • And how global issues affect how US-based teams make decisions about their disclosure and transparency compliance

  Featured Speaker:

  • Don Soong, General Manager Transparency Solutions at IMS Health
• Buggy Whips and Driverless Cars - How Pharma Needs to Engage with IDN
  

  Key Highlights:

  • How to identify and prioritize the IDNs in a specific class and local geography that can, and do, affect community provider prescribing
  • How to assemble the skills and competencies you need to engage with these stakeholders
  • How to establish common goals with high value IDNs
  • How to build a unique value proposition and aligned messaging that resonates soundly with an IDN
  • How to activate the right local resources and initiatives that deliver immediate and ongoing value to an IDN

  Speakers:

  • John M. Daly, Senior Principal of Healthcare Solutions for IMS Health
  • Elizabeth Powers, Member of the Senior Leadership Team of IMS Consulting Group Pricing & Market Access
• The Prescription for Effective Modern Marketing: Aligning Healthcare Stakeholders to the Patient Experience
  

  Key Highlights:

  • Align multichannel with multi-relational communications
  • Effectively engage across complex channels and spheres of influence; drive new forms of engagement with “hard to see” and “no see” physicians
  • Collect and analyze data and metrics to make smarter business decisions

  Speakers:

  • Marilyn Cox, Marketing Principal, Industry Center of Excellence, Oracle Marketing Cloud
    
  • Kristy Junio, Senior Director, Product Management, Oracle Marketing Cloud, Healthcare and Life Sciences
    
• Leveraging Technology to Unify Multichannel Marketing
  

  Key Highlights:

  • Learn about the benefits of leveraging a multichannel marketing technology platform to engage customers.
  • See how agencies and brand teams can partner with software providers to differentiate from the competition
  • Hear a case study that demonstrates this partnership coming to life.

  Speakers:

  • Simone Bailey, Strategy Director, Technology and Applications, IMS Health
  • Bruce Markewicz, Managing Director, Interactive, Beacon Healthcare