Vince McAneney

The successful launch of a drug is a key part of commercial success. With so many moving pieces to keep track of, ensuring commercial success takes cross functional alignment on strategic goals along with effective engagement of audiences and proper resource allocation considerations. Thankfully, there are tons of ways leaders can look at their launch planning strategies and find ways to close gaps and ensure success. Join us as we dive into ways commercial leaders can: 

• Develop sound launch roadmaps by understanding the internal and external resources available to them.  
• Make the most of your omnichannel channels to enhance engagement and provide HCPs with relevant information at all touch points. 
• Leverage data analytics tools like AI to personalize content and identify high priority audiences.