Tricia Sterling

Executive Director, Patient Support Services Amicus Therapeutics

Tricia Sterling has over 20 years of experience in the pharmaceutical and biotechnology space with 14 years working directly with patients and caregivers living with rare diseases. Her career has focused on both Patient Advocacy as well as the development of Patient Support Programs for rare disease products pre-and post-commercialization. She has been responsible for designing Patient Services Programs, including access and distribution as well as developing, supporting and mobilizing patient communities. She brings a unique perspective as she has worked for several rare disease pharmaceutical companies and appreciates the role patients play in the drug development process and beyond.

The Patient Comes First

4:30 PM Keynote Conversation | Best Practices in For Industry Working with Patient Advocacy Organizations….The Do’s and Don’ts of Successful Collaboration

Providing patients with the best care possible requires a direct line to those in your organization who have access to information that matters most to patients and their caregivers. Patient advocacy groups are designed to help brands do right by their patients and so, they must and should have a seat at the table when exploring ways to continue to provide value to patients. This panel discussion will look at ways that marketing leaders can leverage their patient advocacy teams to:

Develop tailored educational resources and messages – especially around specialty and rare disease states.
Create methods and structures for patient feedback, helping companies improve their responsiveness to patient concerns.
Reduce friction and provide practical suggestions for DTC platform creation and deployment

Check out the incredible speaker line-up to see who will be joining Tricia.

Download The Latest Agenda