Sunny Yarrish

Director of Marketing, Urology Myriad Genetics

Sunny is the Director of Marketing for Myriad Genetics, a leading genetic testing and precision medicine company dedicated to advancing health and well-being for all. At Myriad, she leads a high function marketing team to connect with physicians, empower patients and enable sales team. Previously, she spent 12 years with Essilor (now EssilorLuxottica) – the global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. Sunny holds an MBA from Texas Christian University.

Day 1 - June 26th

4:00 PM Panel Discussion: Educating Patients and Building Trust on Social Media

Reaching your customers on the platforms that they engage with the most is one of the major benefits of social media marketing. According to a Forbes survey, 1 in 10 Americans get their health information on social media. As digitally native generations get older, this trend is sure to increase. This makes social media an avenue that brands should be exploring to educate and build trust with their target audience. This conversation will highlight the benefits of pharma marketing on social media while exploring ways that marketers can:

- Handle internal objections for pursuing social media strategies.

- Build trust on different platforms and enhance KOL development.

- Work with patient advocacy teams to identify real patients who can champion your brand and help educate others.

Check out the incredible speaker line-up to see who will be joining Sunny.

Download The Latest Agenda