June 1 - 2, 2026
Renaissance Seaport District, Boston, MA
As pharmaceutical organizations accelerate product launches and expand globally, commercial teams must modernize engagement strategies, streamline operations, and improve marketing effectiveness. This presentation explores how one pharmaceutical company transformed its commercial model by building an internal agency structure, migrating from Veeva to Salesforce, and bringing digital execution, analytics, and omnichannel engagement fully in-house. Attendees will learn how the organization balances internal versus outsourced capabilities, measures success beyond traditional ROI, and adapts its operating model to support rapid growth and global expansion.
We asked. You answered. Throughout the conference, attendees can anonymously share their biggest commercial frustrations, challenges, and "if I could fix one thing…" moments. In this closing session, we'll react to audience submissions and explore how lessons from brands, entertainment, technology, and culture might inspire new ways of thinking. Honest conversation, audience participation, and a different kind of conference finale.
Check out the incredible speaker line-up to see who will be joining Stephanie.
Download The Latest Agenda