Ramya Maddilate

Director, HCP & KOL Marketing Day One BioPharmaceuticals

Ramya is a seasoned oncology marketing leader with 15+ years of experience shaping brand strategy and driving adoption across the product lifecycle. She currently leads HCP marketing at Day One Biopharmaceuticals for OJEMDA, a targeted therapy for pediatric low-grade glioma. In this role, she oversees HCP engagement, personal and omnichannel promotion, and KOL strategy to support commercial growth and brand differentiation. Previously, she held marketing leadership roles at Servier and Agios, where she led U.S. efforts for oncology brands in AML and cholangiocarcinoma, including the launch of TIBSOVO. She is recognized for her strategic agility, strong business and clinical acumen, and a data-driven approach that consistently delivers meaningful impact for patients, providers, and the business.

Omnichannel Orchestration

2:15 PM Case Study | From Data to Decisions: How AI is Powering the Next Era of Precision Engagement

As healthcare marketers face increasing pressure to deliver smarter, faster, and more personalized engagement, AI and advanced data strategies have emerged as critical enablers. But success hinges not just on having the data—but on how it's harnessed, structured, and acted upon in real time. This session will explore how pharma organizations are leveraging AI to unify fragmented datasets, optimize audience segmentation, and drive precision at scale—without compromising compliance or human insight. From first-party data strategies to AI-powered content orchestration and real-time campaign optimization, we’ll unpack what’s working now and where there’s still untapped opportunity.

Personalized Communication for Rare Disease

9:55 AM The Optichannel Blueprint for Success: Engineering HCP Engagement and Rapid Adoption

Join this compelling case study discussion to explore the optichannel strategy and campaign framework behind a groundbreaking rare oncology launch. The agile optichannel approach maximizes relevance, efficiency, and spend by selecting the optimal channels for a target audience based on dynamic customer affinity and platform performance. Learn how this unique, hyper-targeted approach transformed HCP engagement across channels for one brand, driving significant market penetration in the first year after launch. Hear about:

How dynamic affinity data helps optimize channel mix, foster trust, and significantly enhance HCP engagement
Triggered media buying to enhance efficiency in a complex, second-line indication
Cross-channel integration that drives launch success via complementary field, digital, and event activities
Real-world results and lessons learned from a successful collaboration and insights into where to expand marketing as a brand grows and starts to mature

Check out the incredible speaker line-up to see who will be joining Ramya.

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