Sri Ramya Maddilate

As healthcare marketers face increasing pressure to deliver smarter, faster, and more personalized engagement, AI and advanced data strategies have emerged as critical enablers. But success hinges not just on having the data—but on how it's harnessed, structured, and acted upon in real time. This session will explore how pharma organizations are leveraging AI to unify fragmented datasets, optimize audience segmentation, and drive precision at scale—without compromising compliance or human insight. From first-party data strategies to AI-powered content orchestration and real-time campaign optimization, we’ll unpack what’s working now and where there’s still untapped opportunity.