Shawn McKenna

AI is reshaping how pharmaceutical companies engage with healthcare providers (HCPs) and patients, creating a more personalized and data-driven customer journey. Understanding and leveraging these advancements is crucial for marketing, sales, and commercial leaders seeking to deliver value and drive results. Join us as we explore how AI is transforming the customer journey in the pharma industry by exploring how to:

• Enhance HCP engagement with AI-driven insights that personalize outreach and optimize messaging based on preferences and behaviors.
• Improve patient interactions by leveraging AI to predict needs, tailor educational content, and provide support throughout the treatment journey.
• Integrate AI into omnichannel strategies to ensure seamless and consistent customer experiences across digital and field touchpoints.

Be sure to join these interactive roundtable sessions and take a deep dive into the specific areas you came to discuss. Opportunities to sit and learn from leading executives like these do not exist elsewhere. Take control of your own event experience! 

1. How to Improve Your Raw Data Insights and Analytics - Shawn McKenna, Sr. Director, Marketing Analytics, Currax Pharmaceuticals 
2. Managing Media in a Regulated Industry - Nicholas Maglietta, Manager, Search Marketing, Zoetis 
3. Go from Bland to Award Winning Patient Stories — How to generate real, emotional stories that pass compliance and generate more deliverables - Justin Andrews, Co-Founder, Executive Producer & Creative Strategist, Animus 
4. Enhancing HCP Engagement: Strategies for Personalized, Compliant, and Data-Driven Interactions - Arielle Smith, President of Life Sciences, Event Cadence