Shawn McKenna

Be sure to join these interactive roundtable sessions and take a deep dive into the specific areas you came to discuss. Opportunities to sit and learn from leading executives like these do not exist elsewhere. Take control of your own event experience! 

Potential Topics (subject to change) 

1. How to Improve Your Raw Data Insights and Analytics 

Shawn McKenna, Sr. Director, Marketing Analytics, Currax Pharmaceuticals 

1. Digitally Improving the Patient Experience  

Nicholas Maglietta, Manager, Search Marketing, Zoetis 

1. Topic TBD 
2. Speaker TBD, Animus 
3. Personalization at Scale: Are We Getting It Right? 
4. The Realities of Omnichannel Execution: From Strategy to Activation 
5. The AI Reality Check: Tactical Wins & Strategic Misses 
6. Content Overload vs. Content That Connects 
7. Launch-Ready: Building the Commercial Foundation Early 
8. Advancing Health Equity Through Marketing & Advocacy