Ridhi Sharma

The future of pharma commercial engagement is omnichannel, but many companies still operate in silos. This talk will examine how to orchestrate integrated journeys that cross digital, in-person, patient and HCP touchpoints in a cohesive way.

• Mapping the combined HCP and patient journey and understanding what does true omnichannel look like in 2025 and beyond?
• Exploring technology enablers: CRM, marketing automation, data orchestration, and decision engines.
• Organizational enablers: cross-functional teams, shared KPIs, agile operating model.
• Studying examples of successful omnichannel pilots and the measurable impact on engagement and conversion.