Rebecca Wilson

This session explores how marketing and commercial leaders can convert real-world patient voice into measurable impact—improving access, adherence, brand strategy, compliance oversight, and operational performance. The opportunity: move from sampled anecdotes and lagging metrics to continuous, real-time insight that drives smarter commercial decisions.

• Leveraging conversational AI to uncover barriers to access, adherence risks, and brand perception gaps at scale
• Identifying emerging trends, safety concerns, and friction points before they impact performance
• Using quantified patient voice data to inform marketing strategy, vendor oversight, and resource allocation
• Pairing data with authentic patient language to strengthen patient-centric commercial leadership