Pratishtha Banga

AI is transforming scientific engagement by enabling more precise, timely, and relevant interactions with healthcare professionals. This session will explore how companies are leveraging AI to move beyond traditional communication models, delivering data-driven insights, personalized content, and more meaningful scientific exchange at scale. 

• Leveraging AI to personalize scientific engagement based on HCP preferences, behavior, and clinical interests
• Integrating AI-driven insights into field and medical workflows to enhance the quality and relevance of interactions
• Using AI to accelerate content delivery and optimization across channels while maintaining scientific rigor
• Establishing clear governance and validation frameworks to ensure accuracy, compliance, and trust in AI-enabled engagement