Peter Harbin | Future Pharma

Future Pharma 2025

June 24 - 26, 2025

The Westin Copley Place, Boston, MA

Peter Harbin

Vice President Industry Solutions & Strategic Alliances ODAIA

Theme: Omnichannel Orchestration: Everyone’s talking omnichannel. Few are pulling it off.

2:35 PM Panel Discussion | Leveraging AI to Improve the Fundamentals of Field Sales Teams

Field sales teams have the ability to develop knowledge about their customers in ways that have never been so accessible before. Still, the fundamentals of selling including product knowledge, relationship building, territory management and objection handling (to name a few) play a crucial part in commercial success. Join us as we dive into ways that AI can help field sales teams: 

 

  • Digest and expel product information more efficiently by creating personalized learning paths for both the rep and HCP. 
  • Develop insights into what relationships can use re-engagement and aid in personalized interactions.  
  • Develop better territory strategies by providing insights on high value accounts and opportunities for time and resource allocation.  

Check out the incredible speaker line-up to see who will be joining Peter.

Download The Latest Agenda