Patrick McGloin

Join our interactive workshop to hear our expert speakers introduce foundational frameworks, including customer journey maps and service blueprints, that can empower pharmaceutical and biotech companies to: 

• Gain critical insights into the thoughts, feelings, and behaviors of key audiences. 
• Design seamless omnichannel experiences that address the unique needs of each segment. 
• Drive engagement and build stronger relationships with HCPs, patients, and caregivers. 
• Optimize your delivery model across people, processes, and technology to deliver exceptional experiences.