Neesha Mathur

In today’s digital landscape, our customers are bombarded with information everywhere we go. With many studies pointing to human’s attention spans shortening, being able to leave an impressionable impact on someone with your content is a task that only seems to be getting more difficult. This panel will look at methods and ways that marketers can understand how to best deliver quality content to their audience and will touch on: 

• Ways that marketers can use simplified and clear messaging to help patients understand therapeutic benefits and HCPs to comprehend clinical data.  
• Leverage creative media like videos and animations to help break down complex topics and making them accessible on platforms that are user friendly.  
• Leverage AI chatbots and telehealth integration to deliver information in a more accessible way. 

AI is reshaping how pharmaceutical companies engage with healthcare providers (HCPs) and patients, creating a more personalized and data-driven customer journey. Understanding and leveraging these advancements is crucial for marketing, sales, and commercial leaders seeking to deliver value and drive results. Join us as we explore how AI is transforming the customer journey in the pharma industry by exploring how to:

• Enhance HCP engagement with AI-driven insights that personalize outreach and optimize messaging based on preferences and behaviors.
• Improve patient interactions by leveraging AI to predict needs, tailor educational content, and provide support throughout the treatment journey.
• Integrate AI into omnichannel strategies to ensure seamless and consistent customer experiences across digital and field touchpoints.