Neesha Mathur

AI is reshaping how pharmaceutical companies engage with healthcare providers (HCPs) and patients, creating a more personalized and data-driven customer journey. Understanding and leveraging these advancements is crucial for marketing, sales, and commercial leaders seeking to deliver value and drive results. Join us as we explore how AI is transforming the customer journey in the pharma industry by exploring how to:

• Enhance HCP engagement with AI-driven insights that personalize outreach and optimize messaging based on preferences and behaviors.
• Improve patient interactions by leveraging AI to predict needs, tailor educational content, and provide support throughout the treatment journey.
• Integrate AI into omnichannel strategies to ensure seamless and consistent customer experiences across digital and field touchpoints.