Mohit Argarwal

As the digital landscape evolves, so do consumer expectations for direct-to-consumer DTC marketing. This panel will explore how brands can build trust, personalization, and engagement in an era where traditional advertising alone is no longer enough. Experts will discuss: 

• Balancing personalization with privacy – How can pharma leverage data-driven insights while maintaining compliance and consumer trust? 
• Beyond awareness: Driving action & adherence – What strategies are most effective in moving consumers from education to action? 
• The role of influencers and patient communities – How can authentic voices shape brand perception and improve engagement? 
• AI and digital innovation in DTC – What new tools and technologies are helping brands reach consumers more effectively?