Matt Barry is the Associate Director for Urology Marketing at Astellas Pharma, US.  Matt joined Astellas (then Fujisawa  Healthcare) in 2000 as a part of their Transplant Sales Force, and in his 15-year career with the company he has held positions  in Sales Training, IT Training and the Commercial Innovation and Excellence team.  His current role focuses on how to leverage  data gathered by all interactions with HCPs to deliver focused marketing programs, as well as insights to the Field Sales teams  so they're aware of how customers interact with Astellas when they're not there.  He's constantly chasing the paradigm of  delivering the right message, to the right customer at the right time, through the right channel. 

Matt lives in St. John, IN with his wife Amie and two children Paige & Cameron.  He's an avid Chicago Sports fan and is patiently  awaiting a Cubs World Series championship.