Marty Kovach

Martin (Marty) Kovach is currently a Content Strategist within Global Content Strategy, a Global CoE supporting all Human Health brands. Marty has spent 30 years+ in Creative & Content Strategy with the last 29 years at Merck | MSD. He has held multiple positions of increasing responsibility in creative, strategic marketing communications, and content strategy areas. Marty has led Modular Content development, expanding content creation volume, speed, and efficiency for more targeted customers and communication opportunities. Marty has also co-developed the Content Factory capability, further innovating the role and value of Content and Content Strategy as a commercial differentiator for Merck | MSD. His philosophy and approach are focused on the customer’s experience and business results: Create positive customer experiences that solve pain points while bringing value to our brands.