Lynnie Strother Palancar

Lynnie Strother Palancar is Global Business Director at Tag and has over 10 years’ experience in the localization industry. She leads Tag’s global content adaptation solution for Sanofi, the Content Localization Hub, and is ultimately responsible for ensuring strong service that promotes Sanofi’s content standardization and amplification goals worldwide. Prior to her role as Global Business Director, Lynnie served as Head of Language Services for World Writers, a Tag company, which is the original transcreation agency. In this role, Lynnie was responsible for language services across all Tag Americas clients, including five of the top global pharmaceutical companies. Lynnie has a successful history of implementing largescale global localization operations through her deep understanding of localization technology and her ability to build strong brand linguistic teams within Tag’s global network of 4000 in-market translators and copywriters.