June 24 - 26, 2025
The Westin Copley Place, Boston, MA
Overview: This workshop aims to bridge the gap between health system patient experiences and biopharmaceutical marketing strategies. Participants will explore how real-world patient insights can inform and enhance marketing efforts, leading to more personalized and effective patient engagement.
Learning Objectives:
Understand the Patient Journey: Gain insights into the comprehensive patient journey within health systems and identify key touchpoints that influence patient decisions.
Translate Insights into Strategy: Learn methods to incorporate patient feedback and experiences into marketing strategies to align with patient needs and expectations.
Foster Collaborative Data Sharing: Discuss ethical and effective ways to collaborate with health systems for data sharing, ensuring patient privacy while enhancing marketing precision.
Interactive Elements: The session will include case studies, group discussions, and practical exercises, enabling participants to apply learned concepts in real-time scenarios.
Check out the incredible speaker line-up to see who will be joining Lara.
Download The Latest Agenda