Kyle Clawson

Associate Director, Digital Measurement & Optimization Sobi

Kyle Clawson is an Integrated Insights Leader with extensive experience in digital measurement and content strategy. Currently overseeing digital optimization at Sobi North America, he has successfully led cross-functional teams at major companies like Eli Lilly and Real Chemistry, where he built analytics programs and drove key business insights. With a passion for translating complex data into actionable strategies, Kyle has played a pivotal role in advancing brand growth and decision-making across various sectors. He holds an MBA from Rockhurst University and thrives on solving the challenges that keep executives up at night.

Theme: Omnichannel Orchestration: Everyone’s talking omnichannel. Few are pulling it off.

11:15 AM Keynote Case-Study | Making Your Data Smart: Building a Scalable, Human-Centric Data Strategy in Pharma

Looking to break down silos and create a more connected, data-driven approach to engagement? This session will explore practical ways to align strategy, technology, and measurement to drive smarter decision-making in pharma.

Kyle Clawson from Sobi will share an evolving approach to data—building a framework that ensures insights are actionable, scalable, and embedded in everyday execution. From metadata and taxonomy to AI-driven business context, we’ll discuss how to create a system where every interaction informs strategy and enhances engagement.

Expect a discussion on building a flexible, human-centric data strategy that supports marketing precision, fuels meaningful insights, and enables continuous optimization.

Check out the incredible speaker line-up to see who will be joining Kyle.

Download The Latest Agenda