Kristina Kirby

Principal - Strategy & Operations Ostro Health

Strategic Client Partner | Program & Project Leader | Healthcare & Pharma Specialist | Cross-Functional Team Catalyst |

Expert in Brand Launch & Commercial Strategy Kristina is a strategic client partner and seasoned program leader with a proven track record of turning complex challenges into innovative, results-oriented solutions. With deep expertise in healthcare and pharmaceuticals, Kristina brings a unique blend of project management acumen and client service excellence to every engagement.

Over the course of her career, Kristina has led cross-functional teams and driven integrated initiatives that align creative vision with business objectives. Recognized as a trusted advisor, Kristina plays a critical role in both managing day-to-day operations and identifying opportunities for strategic growth. Kristina has supported numerous brand launches, new indications, and global commercialization efforts across diverse therapeutic areas, consistently delivering high-impact outcomes on time and within budget. Known for her adaptability, collaborative leadership, and solution-oriented mindset, Kristina excels in fast-paced environments where innovation and precision are essential.

Kristina is passionate about building strong client relationships and empowering teams to exceed expectations—helping organizations navigate evolving market dynamics with clarity, confidence, and measurable success.

Omnichannel Orchestration

9:40 AM Panel Discussion | Tips for Overcoming Hurdles in Improving Omnichannel Orchestration

Creating a seamless customer interaction across multiple channels is no easy feat. The lack of consistently accurate data, lack of insights into customer journeys and the development of user friendly platforms are some of the major areas that need significant improvement if omnichannel orchestration is to be realized. On this panel, we will take a look at some of the incremental steps marketers and brand strategists can take to overcome major hurdles in omnichannel orchestration. Topics include:

Working with internal and external partners to enhance data integration across multiple sources.
Ways you can identify and define different channels early on for a more seamless execution of omnichannel strategies.
Creating continuous feedback loops from internal and external stakeholders to allow for strategy refinement.

Check out the incredible speaker line-up to see who will be joining Kristina.

Download The Latest Agenda