Kristin Regan

Creating a seamless customer interaction across multiple channels is no easy feat. The lack of consistently accurate data, lack of insights into customer journeys and the development of user friendly platforms are some of the major areas that need significant improvement if omnichannel orchestration is to be realized. On this panel, we will take a look at some of the incremental steps marketers and brand strategists can take to overcome major hurdles in omnichannel orchestration. Topics include: 

• Working with internal and external partners to enhance data integration across multiple sources.  
• Ways you can identify and define different channels early on for a more seamless execution of omnichannel strategies.  
• Creating continuous feedback loops from internal and external stakeholders to allow for strategy refinement.