Kristen Cook

Launching or marketing in a rare disease space demands different strategies than broad therapeutic areas. This talk covers how to engage niche HCP networks, build patient communities and operate with limited budgets but maximum impact.

• Understanding the rare disease ecosystem: patients, caregivers, advocacy groups, HCPs.
• Tailoring value messaging and learning how to articulate benefit in ultra-niche populations.
• Leveraging peer networks, micro-influencers, virtual care models.
• Exploring next-gen commercial models for rare disease where scale is small but value is high.