Justin Andrews

In rare disease, every patient matters—and every message carries weight. Traditional marketing models fall short when audiences are small, diagnosis journeys are long, and awareness is often limited across both patients and healthcare providers. This dynamic panel will explore how leading teams are reimagining engagement in rare disease: from finding the “needle in the haystack” through advanced segmentation and AI, to crafting deeply personal content that builds trust and community. Panelists will dive into real-world challenges, including cross-functional alignment with advocacy and medical affairs, navigating regulatory complexities, and ensuring that campaigns are not only compliant—but compassionate. Attendees will walk away with insights on how to elevate their brand strategy in the most human-centered corner of healthcare marketing 

Be sure to join these interactive roundtable sessions and take a deep dive into the specific areas you came to discuss. Opportunities to sit and learn from leading executives like these do not exist elsewhere. Take control of your own event experience! 

1. How to Improve Your Raw Data Insights and Analytics - Shawn McKenna, Sr. Director, Marketing Analytics, Currax Pharmaceuticals 
2. Digitally Improving the Patient Experience - Nicholas Maglietta, Manager, Search Marketing, Zoetis 
3. Go from Bland to Award Winning Patient Stories — How to generate real, emotional stories that pass compliance and generate more deliverables - Justin Andrews, Co-Founder, Executive Producer & Creative Strategist, Animus 
4. Personalization at Scale: Are We Getting It Right? 
5. The Realities of Omnichannel Execution: From Strategy to Activation 
6. The AI Reality Check: Tactical Wins & Strategic Misses 
7. Content Overload vs. Content That Connects 
8. Launch-Ready: Building the Commercial Foundation Early 
9. Advancing Health Equity Through Marketing & Advocacy