Juli LeDoux

Director of Patient Marketing AbbVie

Juli LeDoux joined AbbVie (previously ImmunoGen) in June of 2022 as the Director of Patient Marketing, providing strategic development of all patient-focused materials and education, including a focus on partnering with patient advocacy groups. She came from Biogen, where she served as the branded DTC lead for the launch of the first FDA-approved Alzheimer’s treatment. In addition, she was responsible for HCP and DTC marketing strategy and campaign development for the launch of Vumerity and ongoing support for Tecfidera, both in the MS space. Juli was key in exploring a renewed focus on multicultural audiences, robust media planning and measurement, and insight driven campaign development. Before coming to Biogen, Juli worked at Visual IQ, a marketing attribution company, helping guide clients across industries utilize data to improve their ROI. Prior to that, Juli led strategic cross-channel media planning and buying at agencies in both NYC and Boston for clients such as Oreo, Ritz, AT&T, and Lenovo. She has a BA from New York University and an MBA from Syracuse University. In her free time, she enjoys performing in musical theater and spending time with her family.

Omnichannel Orchestration

5:05 PM Panel Discussion: Strategic Print Collateral for Drug Launch Success – From Filing through PDUFA

Effective print collateral is a cornerstone of successful pharmaceutical product launches—supporting education, engagement, and brand consistency across stakeholders. This panel brings together industry experts to explore how thoughtful planning and execution of print materials can elevate launch readiness and drive impact from the time of regulatory filing through PDUFA.

Panelists will share insights on how to develop high-quality, compliant, and scalable print assets that align with your brand strategy, meet regulatory requirements, and support cross-functional teams. We’ll cover the full production lifecycle—from early planning and content development to printing, distribution, and field deployment.

Key Topics Include:

• Planning print needs early in the launch process

• Aligning materials with medical, legal, and regulatory (MLR) requirements

• Managing timelines and vendor relationships

• Ensuring scalability, accuracy, and version control

• Real-world lessons from recent launches

Whether you're preparing for your first product launch or refining your approach, this session will offer actionable insights into how strategic print collateral planning can set your company up for a smooth, impactful launch.

Check out the incredible speaker line-up to see who will be joining Juli.

Download The Latest Agenda