Future Pharma 2024

June 25 - 27, 2024

The Westin Copley Place, Boston, MA

Johnny Dogun

Director, Omnichannel Marketing (Respiratory Biologics) AstraZeneca

Johnny is a digital marketing leader passionate about finding novel and effective ways to leverage data that leads to personalized experiences that drive meaningful behavior change. He has spent 4 years in various marketing and market access roles at AstraZeneca. Prior to Pharma, Johnny was in Corporate Retail in consumer focused roles. He holds an MBA in Digital Marketing and Data Analytics.

Day 1 - June 26th

10:55 AM Panel Discussion with Live Polling | Leveraging Cross Functional Teams to Execute Omnichannel Orchestration

One of the major points for this year’s program is finding out ways to break down internal silos and allowing for teams to come together to create the best customer experience possible. This is easier said than done as budget cuts, workforce reductions and new tool adoptions all are disrupting how leaders plan for the future. One thing is for certain, being able to move seamlessly across teams to execute initiatives can be the difference between success and failure. Join us for a panel discussion where we will look at how leaders can:

  • Maneuver through traditional barriers and silos to communicate effectively.
  • Develop goals and KPI’s that are in alignment with other team goals.
  • The benefits of creating a cross functional culture by developing a highly skilled and informed workforce.

Check out the incredible speaker line-up to see who will be joining Johnny.

Download The Latest Agenda