June 25 - 27, 2024
The Westin Copley Place, Boston, MA
Johnny is a digital marketing leader passionate about finding novel and effective ways to leverage data that leads to personalized experiences that drive meaningful behavior change. He has spent 4 years in various marketing and market access roles at AstraZeneca. Prior to Pharma, Johnny was in Corporate Retail in consumer focused roles. He holds an MBA in Digital Marketing and Data Analytics.
One of the major points for this year’s program is finding out ways to break down internal silos and allowing for teams to come together to create the best customer experience possible. This is easier said than done as budget cuts, workforce reductions and new tool adoptions all are disrupting how leaders plan for the future. One thing is for certain, being able to move seamlessly across teams to execute initiatives can be the difference between success and failure. Join us for a panel discussion where we will look at how leaders can:
Check out the incredible speaker line-up to see who will be joining Johnny.
Download The Latest Agenda