Jessica DiPaolo

Reaching your customers on the platforms that they engage with the most is one of the major benefits of social media marketing. According to a Forbes survey, 1 in 10 Americans get their health information on social media. As digitally native generations get older, this trend is sure to increase. This makes social media an avenue that brands should be exploring to educate and build trust with their target audience. This conversation will highlight the benefits of pharma marketing on social media while exploring ways that marketers can:

- Handle internal objections for pursuing social media strategies.

- Build trust on different platforms and enhance KOL development.

- Work with patient advocacy teams to identify real patients who can champion your brand and help educate others.