Jesse Kohler

Effective print collateral is a cornerstone of successful pharmaceutical product launches—supporting education, engagement, and brand consistency across stakeholders. This panel brings together industry experts to explore how thoughtful planning and execution of print materials can elevate launch readiness and drive impact from the time of regulatory filing through PDUFA.

Panelists will share insights on how to develop high-quality, compliant, and scalable print assets that align with your brand strategy, meet regulatory requirements, and support cross-functional teams. We’ll cover the full production lifecycle—from early planning and content development to printing, distribution, and field deployment.

Key Topics Include:

•             Planning print needs early in the launch process

•             Aligning materials with medical, legal, and regulatory (MLR) requirements

•             Managing timelines and vendor relationships

•             Ensuring scalability, accuracy, and version control

•             Real-world lessons from recent launches

Whether you're preparing for your first product launch or refining your approach, this session will offer actionable insights into how strategic print collateral planning can set your company up for a smooth, impactful launch.