Jennifer Monahan

In a crowded and increasingly digital healthcare environment, effective engagement requires more than strong brand messaging—it requires a deeper understanding of the human experiences shaping both patients and healthcare providers. This executive roundtable will explore how pharma marketing and commercial leaders can use human insight to create more authentic engagement, strengthen trust, and support better patient outcomes.

• Centering engagement on real human needs by understanding patient and HCP motivations, challenges, and decision drivers
• Shifting from promotion to partnership by creating more meaningful, two-way interactions.
• Using insight and data to personalize engagement across the patient and HCP journey
• Aligning teams around value-driven engagement that prioritizes outcomes over messaging