Jenna Parenton

When healthcare providers go to a brand.com site, it's typically for something very specific - clinical trial info, financial support for their patients, or dosage guidelines. But even when they know exactly what they are looking for, finding it can be burdensome and time-consuming. And for short-on-time HCPs busy caring for sick patients, that can be a dealbreaker, leaving behind a frustrated medical professional and a commercial strategy that is coming up short. 

For successful brands, effective HCP engagement means better patient outcomes, as well as optimized marketing spend that drives meaningful HCP interactions and high-value downstream activities. AI-powered tools are already making an impact in HCP engagement, and brand teams are re-orienting their approach to adopt innovative AI tooling in order to increase effective engagement and drive brand adoption. 

Key panel takeaways: 

• How to identify the right AI-powered tool for your brand’s strategic imperatives

• How AI can drive more meaningful engagement between brands and HCPs, while remaining safe and compliant

• How these tools can uncover new data and turn it into actionable insights