Jenna Parenton

In today’s digital landscape, our customers are bombarded with information everywhere we go. With many studies pointing to human’s attention spans shortening, being able to leave an impressionable impact on someone with your content is a task that only seems to be getting more difficult. This panel will look at methods and ways that marketers can understand how to best deliver quality content to their audience and will touch on: 

• Ways that marketers can use simplified and clear messaging to help patients understand therapeutic benefits and HCPs to comprehend clinical data.  
• Leverage creative media like videos and animations to help break down complex topics and making them accessible on platforms that are user friendly.  
• Leverage AI chatbots and telehealth integration to deliver information in a more accessible way.