Jalpa Dave

The digital road ahead for pharma looks promising. As the industry continues to grow its digital capabilities, marketing and commercial leaders are getting excited about the technological advances that promise to improve insights and deliver results. From using AI to create hyper personalized content to connect omnichannel platforms to ensure a seamless journey for the customer, digital advancements across the industry are growing at a rapid pace. Join us as we look at our crystal ball and dive into the exciting tools and emerging strategies that will help shape the future of marketing and commercialization in the pharmaceutical industry.

The patient is at the heart of what we do. Time and time again that sentiment is echoed in every strategy meeting and many of our functions are executed with that in mind. In our organizations, we are lucky to sit on tons of information regarding the patient that can help deliver the best experience possible. However, getting those insights is sometimes harder than it needs to be. Join us as we dive into the world of patient engagement and how our internal teams that sit across the enterprise can help us develop a message that is true and unique to our patient’s needs.