Jackie Zou

Vice President, Business Development Myriad Genetics

Jackie Zou is Vice President, Business Development at Myriad Genetics headquartered in Salt Lake City, Utah. Myriad is a leader in genetic testing and precision medicine, providing insights that help people take control of their health and enable healthcare providers to better detect, treat, and prevent disease. Jackie is responsible for formulating strategy and executing partnerships related to product and platform innovations and new growth channels including with tele-medicine providers. She also works closely with biopharma business development professionals at Myriad to better serve biopharma partners and cancer patients. Prior to joining Myriad during COVID, Jackie has held the role of Global Director in Strategy & Corporate Development at Western Digital for almost 8 years. She earned an MBA in Finance from Wharton Business School and a BA in Economics from Stanford University.

Theme: Personalized Communication for Rare Disease

9:20 AM Opening Panel Discussion | Beyond the Diagnosis: Elevating Strategy and Storytelling in Rare Disease Marketing

In rare disease, every patient matters—and every message carries weight. Traditional marketing models fall short when audiences are small, diagnosis journeys are long, and awareness is often limited across both patients and healthcare providers. This dynamic panel will explore how leading teams are reimagining engagement in rare disease: from finding the “needle in the haystack” through advanced segmentation and AI, to crafting deeply personal content that builds trust and community. Panelists will dive into real-world challenges, including cross-functional alignment with advocacy and medical affairs, navigating regulatory complexities, and ensuring that campaigns are not only compliant—but compassionate. Attendees will walk away with insights on how to elevate their brand strategy in the most human-centered corner of healthcare marketing

Check out the incredible speaker line-up to see who will be joining Jackie.

Download The Latest Agenda