Hemal Somaiya

Chief Strategy Officer PharmaForceIQ

Hemal is a member of the founding team of PharmaForceIQ, an optichannel engagement solutions provider, and she now serves as Chief Strategy Officer. In this role, she leads multiple business functions and advises brand, omnichannel, and medical teams on crafting more effective customer engagement campaigns. Hemal has more than 15 years of pharmaceutical marketing experience throughout the therapeutic product lifecycle, from launching blockbuster global brands to helping growing and mature brands navigate a variety of market pressures and achieve diverse strategic imperatives. Hemal has held marketing leadership roles at Merck, AstraZeneca, Boston Scientific, and other companies. She was also a consultant at IQVIA advising global pharma companies in commercial strategy and HCP and DTC engagement. Hemal has an Executive MBA in Entrepreneurship and Innovation from MIT Sloan School of Management, as well as an MBA in Business and Clinical Regulatory Affairs from Claremont Graduate University.

Personalized Communication for Rare Disease

9:55 AM The Optichannel Blueprint for Success: Engineering HCP Engagement and Rapid Adoption

Join this compelling case study discussion to explore the optichannel strategy and campaign framework behind a groundbreaking rare oncology launch. The agile optichannel approach maximizes relevance, efficiency, and spend by selecting the optimal channels for a target audience based on dynamic customer affinity and platform performance. Learn how this unique, hyper-targeted approach transformed HCP engagement across channels for one brand, driving significant market penetration in the first year after launch. Hear about:

How dynamic affinity data helps optimize channel mix, foster trust, and significantly enhance HCP engagement
Triggered media buying to enhance efficiency in a complex, second-line indication
Cross-channel integration that drives launch success via complementary field, digital, and event activities
Real-world results and lessons learned from a successful collaboration and insights into where to expand marketing as a brand grows and starts to mature

Check out the incredible speaker line-up to see who will be joining Hemal.

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