Heidi Floyd

In the pharmaceutical industry, it's essential to remember the profound impact that brands have on patients' lives. Amidst data analysis and strategic planning, the human element can sometimes be overshadowed. However, the brands represented at Future Pharma hold the potential to shape someone's future profoundly. 

Join us as we commence Future Pharma with a focus on the cornerstone of all pharmaceutical endeavors—the patient perspective. Heidi Floyd, a renowned patient advocate and breast cancer survivor, will share her personal journey and advocacy experiences. She will illustrate how integrating the patient's voice into marketing and commercial strategies not only enhances brand success but also enriches the patient journey. Heidi's insights will provide actionable takeaways for sales, marketing, and commercial leaders aiming to foster genuine connections between their brands and the patients they serve. 

Heidi Floyd has been a dedicated advocate within esteemed institutions, including the National Institutes of Health (NIH) and the Department of Defense's Breast Cancer Research Program. Her involvement during challenging periods of administrative transitions has provided her with unique insights into the complexities of patient advocacy amidst evolving healthcare policies. These experiences have reinforced her commitment to ensuring that patient voices remain central in all aspects of healthcare decision-making. 

Don't miss this opportunity to gain invaluable insights into the patient experience and learn how to authentically incorporate the patient perspective into your brand's ethos.