Gisella Zayas

Director of Marketing Operations & Excellence Sobi Inc.,

Gisella Zayas is an accomplished marketing operations leader with over 15 years of experience driving strategic execution and operational excellence within the biopharmaceutical industry. Currently serving as Director of Marketing Operations & Excellence at Sobi Inc., she leads cross-functional initiatives to optimize brand execution, streamline compliance, and scale operational processes. Gisella has a proven track record managing complex speaker programs, congress strategies, and product integrations, supported by expertise in Veeva systems and stakeholder alignment. She has successfully led the print and fulfillment operations for multiple product launches & indication expansions, ensuring timely production and distribution of key marketing materials. She holds a Bachelor of Science in International Business from Bryant University and is fluent in Spanish.

Theme: Omnichannel Orchestration

5:05 PM Panel Discussion: Strategic Print Collateral for Drug Launch Success – From Filing through PDUFA

Effective print collateral is a cornerstone of successful pharmaceutical product launches—supporting education, engagement, and brand consistency across stakeholders. This panel brings together industry experts to explore how thoughtful planning and execution of print materials can elevate launch readiness and drive impact from the time of regulatory filing through PDUFA.

Panelists will share insights on how to develop high-quality, compliant, and scalable print assets that align with your brand strategy, meet regulatory requirements, and support cross-functional teams. We’ll cover the full production lifecycle—from early planning and content development to printing, distribution, and field deployment.

Key Topics Include:

• Planning print needs early in the launch process

• Aligning materials with medical, legal, and regulatory (MLR) requirements

• Managing timelines and vendor relationships

• Ensuring scalability, accuracy, and version control

• Real-world lessons from recent launches

Whether you're preparing for your first product launch or refining your approach, this session will offer actionable insights into how strategic print collateral planning can set your company up for a smooth, impactful launch.

Check out the incredible speaker line-up to see who will be joining Gisella.

Download The Latest Agenda