Gisella Zayas

Gisella Zayas is an accomplished marketing operations leader with over 15 years of experience driving strategic execution and operational excellence within the biopharmaceutical industry. Currently serving as Director of Marketing Operations & Excellence at Sobi Inc., she leads cross-functional initiatives to optimize brand execution, streamline compliance, and scale operational processes. Gisella has a proven track record managing complex speaker programs, congress strategies, and product integrations, supported by expertise in Veeva systems and stakeholder alignment. She has successfully led the print and fulfillment operations for multiple product launches & indication expansions, ensuring timely production and distribution of key marketing materials. She holds a Bachelor of Science in International Business from Bryant University and is fluent in Spanish.