Future Pharma 2026
June 1 - 2, 2026
Renaissance Seaport District, Boston, MA
Georgette Charles
Former Director of Market Insights & Intelligence UCBRedefining Engagement: Trust, Technology, and Transformation
9:40 AM Keynote: From Monitoring to Market Shaping: The Next Evolution of Competitive Intelligence in Pharma
Competitive intelligence is moving beyond retrospective tracking of pipelines and promotional activity toward a more predictive, action-oriented role in commercial strategy. As digital engagement, real-world data, and AI expand the volume and velocity of market signals, leading pharma organizations are redefining CI as a catalyst for sharper brand positioning, stronger launch execution, and faster strategic decision-making.
This session will highlight practical approaches to elevating CI from a reporting function to a market-shaping capability - enabling teams to anticipate competitor moves, influence cross-functional priorities, and accelerate insight-to-impact across the product lifecycle.
- Translating competitive signals into clear commercial actions that inform brand, launch, and engagement strategy.
- Applying predictive analytics and scenario planning to guide proactive market positioning.
- Embedding intelligence into commercial, medical, and market access planning rhythms.
- Using agile processes and executive-ready storytelling to drive faster, aligned decisions.
Check out the incredible speaker line-up to see who will be joining Georgette.
Download The Latest Agenda