Gene Zlotnikov

Sr. Manager, Consumer Marketing, Rare Disease Amgen

Gene Zlotnikov is a consumer marketing leader at Amgen, where he drives omnichannel strategies to support patients living with rare diseases. With a diverse background across top pharmaceutical companies and marketing agencies, Gene brings a unique blend of strategic insight and creative execution to his work. His experience across brand, shopper, and healthcare marketing gives him a holistic understanding of how consumers engage with brands at every stage of their journey. Gene has led high-impact product launches, developed patient-centric campaigns, and championed digital innovation across the healthcare space. Passionate about amplifying the patient voice, fostering cross-functional collaboration, and leveraging data to shape meaningful experiences, Gene is committed to delivering marketing that truly makes a difference in people’s lives.

Theme: Personalized Communication for Rare Disease - In rare disease, every patient matters—and every message carries weight.

11:15 AM Panel Discussion | Strategies for Working Cross Functionally to Improve Brand Strength

As organizations continue to realize the benefits of breaking down internal data silos, the advantages of being able to derive professional insights from across the enterprise has sparked a want and need for more cross functional collaboration that stems far beyond data sharing. Brands are beginning to evolve in their content delivery and commercial strategies, creating a need to work with other teams effectively to make proper sense of the insights they are ingesting. This panel will look at ways that brand marketers and strategy leaders can leverage their internal stake holders to improve:

Collaboration with teams like medical affairs, patient advocacy, sales and market access teams to improve messaging and content delivery.
Reduce regulatory friction by incorporating legal and regulatory teams early in the planning process.
Create a pipeline of information that helps future scaling efforts.

Check out the incredible speaker line-up to see who will be joining Gene.

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