Gaetan Akinrolabu

Director, Corporate Social and Digital Media Mirati Therapeutics

Gaetan Akinrolabu is a seasoned speaker, communications strategist, and thought leader at the forefront of the digital revolution. With a distinguished track record as a keynote speaker and guest panelist, Gaetan has graced prestigious conferences, sharing insights that traverse the intersections of digital marketing, paid media, corporate communications, and advanced measurement strategies. His experience spans diverse sectors, including prominent pharmaceutical companies, biotech, consumer packaged goods (CPG) brands, financial institutions, gaming, and the music industry. This multifaceted background has equipped Gaetan with a comprehensive understanding of digital communications strategies that transcend industry boundaries. Through data-led methodologies, Gaetan has consistently facilitated transformative growth and delivered impactful business results. He possesses a proven track record of working with senior leaders to elevate thought leadership, executive visibility. Regardless of industry nuances, Gaetan remains committed to delivering tangible outcomes and pioneering digital communication initiatives.

Day 1 - June 26th

10:55 AM Panel Discussion with Live Polling | Leveraging Cross Functional Teams to Execute Omnichannel Orchestration

One of the major points for this year’s program is finding out ways to break down internal silos and allowing for teams to come together to create the best customer experience possible. This is easier said than done as budget cuts, workforce reductions and new tool adoptions all are disrupting how leaders plan for the future. One thing is for certain, being able to move seamlessly across teams to execute initiatives can be the difference between success and failure. Join us for a panel discussion where we will look at how leaders can:

Maneuver through traditional barriers and silos to communicate effectively.
Develop goals and KPI’s that are in alignment with other team goals.
The benefits of creating a cross functional culture by developing a highly skilled and informed workforce.

4:00 PM Panel Discussion: Using Data to Create a Collaborative Environment to Improve Patient Outcomes

The patient is at the heart of what we do. Time and time again that sentiment is echoed in every strategy meeting and many of our functions are executed with that in mind. In our organizations, we are lucky to sit on tons of information regarding the patient that can help deliver the best experience possible. However, getting those insights is sometimes harder than it needs to be. Join us as we dive into the world of patient engagement and how our internal teams that sit across the enterprise can help us develop a message that is true and unique to our patient’s needs.

Check out the incredible speaker line-up to see who will be joining Gaetan.

Download The Latest Agenda