Future Pharma 2026
June 1 - 2, 2026
Renaissance Seaport District, Boston, MA
Frank Armenante
Director, Field Systems and Projects Novo NordiskTurning Strategy Into Seamless Execution
2:30 PM Fireside Chat: Modernizing Incentive Models with Data: Aligning Field Performance with Payer Reality and Digital Infrastructure
Incentive programs often lag behind how sales teams actually operate—and how market access and IT ecosystems now shape commercial success. This keynote explores how leading pharma organizations are redesigning incentive models using advanced data, payer intelligence, and modern technology platforms to drive field excellence in an increasingly constrained, digital-first environment.
- Moving beyond activity metrics by incorporating payer access, formulary dynamics, and coverage outcomes into performance measurement.
- Designing balanced incentive frameworks that reward individual performance, team collaboration, omnichannel engagement, and market access alignment.
- Leveraging IT and data architecture, from CRM and claims to real-world data, to enable transparent, scalable, and auditable incentive models.
- Applying behavioral science and analytics to motivate the right field behaviors while ensuring compliance, fairness, and trust.
- Real-world examples of how integrated data and IT enablement are reshaping field performance measurement and decision-making.
Check out the incredible speaker line-up to see who will be joining Frank.
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