Dimitrios Zaires

From Strategy to Execution Proven Tools & Mindsets to put them into practice.   

This strategic workshop is designed to help pharma leaders align marketing and sales strategies with stakeholder priorities for sustainable growth. In today’s dynamic market, success depends on the ability to engage stakeholders—whether HCPs, patients, or vendors—effectively and deliver measurable value while paving the way for organizational excellence.  

With expertise in marketing, sales alignment (for us supply chain marketability), and project management, this session offers practical tools and techniques from both corporate and startup environments. Through interactive exercises and an out of the box thinking case study we’ll demonstrate how to go from strategy to practice, focusing on two distinct implementation methods: traditional corporate approaches versus startup-style agility. Attendees will leave with actionable strategies to engage stakeholders, define clear marketing and sales objectives, and execute plans that deliver measurable results for their teams and organizations.