Denise Dalton

VP, Omnichannel Strategy Bristol Myers Squibb

With over 25 years of pharmaceutical marketing experience, Denise is a strategic marketing executive with experience across several therapeutic areas within market access, operations, professional and consumer marketing. Her experience includes multiple product and indication launches, omni-channel customer experience campaign development, campaign analytics, contract and pricing strategy development, market access strategy and institution program development. Denise has a record of success across Global and US operations to achieve enterprise goals.

Day 1 - June 26th

4:50 PM Interactive Panel Discussion with Polling: Optimizing Your Data for Omnichannel Execution

Omnichannel’s seamless customer experience and increased insights on the customer journey hinges on being able to communicate across different platforms and teams to ensure that it is effective. At the head of this all is data, and teams who learn how to properly leverage their data will gain a huge competitive advantage in the market. Join us for a panel that dives into ways that marketing teams can optimize their omnichannel data by:

Ensuring that the data you’re leveraging is compliant and the best quality data available.
Gaining an understanding into the principles of data management and how to leverage these principles in your strategies.
Developing an integrated data strategy and finding the right customer data platform for your organization.

Check out the incredible speaker line-up to see who will be joining Denise.

Download The Latest Agenda