Craig Gassman

Healthcare leaders are rethinking how campaigns move from draft to market. AI promises faster content creation and shorter MLR cycles, but executives face new questions: How do we balance speed with regulatory scrutiny? How do we preserve the authentic voice of science and patient trust? This fireside chat brings together a pharma executive and an AI-in-MLR practitioner for a candid, real-world conversation on what it actually takes to make this work, the lessons learned, and the balance between innovation and accountability.  

• What it actually takes to reduce MLR review cycle times, operationally and organizationally  
• Navigating the tension between AI-driven innovation and compliance in a regulated environment  
• Using AI to support – not replace – MLR teams, streamlining collaboration across functions 
• What responsible AI deployment looks like in practice, from someone who has done it