Courtney Seal

Senior Marketing Manager, Ultra-Rare Medicines Omnichannel Lead Amgen

Theme: Omnichannel Orchestration: Everyone’s talking omnichannel. Few are pulling it off.

2:35 PM Panel Discussion | Working Closely with Creative Agencies to Deliver Knockout Messaging

Partnering with creative agencies can bring fresh perspectives and impactful ideas to your brand's messaging. However, achieving alignment and ensuring the messaging resonates with your target audience requires close collaboration and a clear strategy. Join us as we uncover best practices for working with creative agencies to craft standout campaigns:

Establish clear goals and expectations to align creative vision with brand strategy and audience needs.
Foster a collaborative environment that encourages innovation while staying true to regulatory and market requirements.
Leverage feedback loops and performance data to refine messaging and maximize campaign impact.

Theme: Personalized Communication for Rare Disease - In rare disease, every patient matters—and every message carries weight.

9:20 AM KEYNOTE: Using Advanced Analytics to Drive Customer-Centric Pharma Strategies

As the pharmaceutical industry navigates evolving trends and challenges, the strategic use of advanced analytics is essential for staying ahead. This session will explore how pharmaceutical companies can harness data analytics and predictive insights to anticipate customer needs, personalize interactions, and build a more agile, customer-centric environment.

Proactively using advanced analytics to identify and meet evolving customer needs
Exploring software and platforms for data-driven, customer-focused decision-making
Leveraging analytics to swiftly respond to industry challenges, emerging trends, and maintain a competitive advantage

Check out the incredible speaker line-up to see who will be joining Courtney.

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