Connie Lieu

Head of IT, US Hematology & Oncology, Commercial IT BMS

AN innovative global program leader with extensive experience working for Fortune 500 Pharmaceutical companies driving strategy, partnership, and delivery. Proven background in implementing agile technology innovations, building high performing teams, and leading PMOs to achieve programs and financial targets. Ability to increase capabilities in building new engagement strategies, managing market launches and rollouts, leading global programs and teams, evolving innovations, driving global M&A integrations, building consulting services, and delivering programs from R&D to post Commercial for Pharma/Biotech companies.

Redefining Engagement: Trust, Technology, and Transformation

9:40 AM Keynote Presentation: Operationalizing GenAI: From Experimentation To Making An Everyday Impact

Generative AI has moved beyond experimentation to become a core productivity and performance engine across pharma marketing and field teams. This session explores how leading organizations are operationalizing GenAI to accelerate message development, personalize content at scale, streamline day-to-day marketing tasks, and equip field teams with smarter, more relevant insights in the moment of engagement.

Redesigning how marketers work with GenAI by embedding it into everyday tasks—brief creation, content iteration, message testing, and insight synthesis
Enabling the field with AI-powered messaging and insights that support next-best-conversation, objection handling, and personalized engagement in real time
Building GenAI super users and support models—combining marketers, technologists, and compliance partners to scale adoption responsibly
Operationalizing GenAI with guardrails through governance, explainability, and MLR-aligned workflows that ensure speed without sacrificing trust

Check out the incredible speaker line-up to see who will be joining Connie.

Download The Latest Agenda