Catherine Blanchette

The digital road ahead for pharma looks promising. As the industry continues to grow its digital capabilities, marketing and commercial leaders are getting excited about the technological advances that promise to improve insights and deliver results. From using AI to create hyper personalized content to connect omnichannel platforms to ensure a seamless journey for the customer, digital advancements across the industry are growing at a rapid pace. Join us as we look at our crystal ball and dive into the exciting tools and emerging strategies that will help shape the future of marketing and commercialization in the pharmaceutical industry.