Brian Peters

As the pharmaceutical industry continues its transformation, a new generation is reshaping its workforce. Gen Z has arrived—bringing bold ideas, a digital-first mindset, and new expectations for purpose, balance, and authenticity at work. This session will equip pharma marketing leaders with actionable strategies to attract, develop, and retain next-gen talent while ensuring they stay grounded in the timeless principles that drive marketing excellence.

• Designing a workplace culture that aligns with Gen Z’s expectations for flexibility, purpose, and seamless digital collaboration
• Exploring innovative approaches to attract Gen Z marketers with opportunities for growth, impact, and meaningful contribution to healthcare
• Building programs that foster belonging, mentorship, and recognition—driving engagement and long-term loyalty
• Ensuring Gen Z talent masters the core principles of pharmaceutical marketing while embracing modern, data-driven practices