Brian Peters

Partnering with creative agencies can bring fresh perspectives and impactful ideas to your brand's messaging. However, achieving alignment and ensuring the messaging resonates with your target audience requires close collaboration and a clear strategy. Join us as we uncover best practices for working with creative agencies to craft standout campaigns: 

• Establish clear goals and expectations to align creative vision with brand strategy and audience needs. 
• Foster a collaborative environment that encourages innovation while staying true to regulatory and market requirements. 
• Leverage feedback loops and performance data to refine messaging and maximize campaign impact. 

As organizations continue to realize the benefits of breaking down internal data silos, the advantages of being able to derive professional insights from across the enterprise has sparked a want and need for more cross functional collaboration that stems far beyond data sharing. Brands are beginning to evolve in their content delivery and commercial strategies, creating a need to work with other teams effectively to make proper sense of the insights they are ingesting. This panel will look at ways that brand marketers and strategy leaders can leverage their internal stake holders to improve: 

• Collaboration with teams like medical affairs, patient advocacy, sales and market access teams to improve messaging and content delivery.  
• Reduce regulatory friction by incorporating legal and regulatory teams early in the planning process. 
• Create a pipeline of information that helps future scaling efforts. 

Behind every campaign, strategy deck, and launch plan is a human being—and sometimes, life just happens. From layoffs and regulatory overhauls to caregiving, illness, burnout, or personal loss, the realities that pharma marketing professionals face outside of work often intersect with the pressures they face within it. This candid, compassionate session creates space to talk about what happens when the unexpected hits—how leaders and teams can build cultures of empathy, how individuals can prioritize their well-being without sacrificing ambition, and why acknowledging the human experience is essential to sustaining great work. This isn’t about work/life balance—it’s about being real, resilient, and ready for what’s next.