Brandon Comstock

An essential workshop for pharma marketers working towards human-centered omnichannel maturity, designed to help you understand how to leverage AI to analyze patient journeys and inform your marketing strategies, ultimately driving meaningful impact.

Join Brandon Comstock (VP Group Experience Leader, MERGE) and John Hergert (SVP Solutions Consultant, MERGE) for an interactive session. Using our proven framework, you’ll assess your current marketing strategy, technology, and processes, identify key gaps in the patient journey, and prioritize high-impact improvements.

You’ll leave with a clearer view of your marketing funnel, real world patient and caregiver journeys, and a grasp on strategic interventions to realign your efforts. 

Workshop Agenda:

• Your Marketing Journey: Examine your current marketing funnel and evaluate your omnichannel foundation.
• The Patient Journey: Map and understand the real-world patient and caregiver experience, ensuring you meet expectations for seamless engagement.
• Mind Gaps & Design Interventions: Identify gaps, align on interventions, and drive improvements in your strategy and omnichannel approach.