Boaz Kigel

A seamless digital interaction for our end user is a major goal for all marketing leaders and digital teams. Being able to pick up where your customer left off and adding value to each click is where we want to get to. However, this takes time, effort, and coordination across different functions to execute. This fireside chat will explore how to set up your digital journey for success across the brand and enterprise level by:

• Track ROI and KPIs across channels.
• Ensuring privacy and security are top of mind when creating a strategy.
• Creating an educational experience that builds trust and keeps customers coming back for more.