Alison Tapia

Alison is a results-driven marketing leader with a passion for driving digital innovation and performance marketing strategies. As an integral member of the VTAMA Marketing team, she leads the brand's DTC (Direct-to-Consumer) and HCP (Healthcare Professional) media investment, campaign analytics and reporting, and integration with the enterprise data warehouse. With over 20+ years of industry experience, Alison has become an expert in launch excellence and digital transformation. She has played a pivotal role in the success of 20+ Rx product launches and has a proven track record of establishing enterprise-wide approved solutions to maximize channel investment and impact. Alison's exceptional skill set, combined with her passion for innovation, makes her a sought-after marketing expert in the pharmaceutical industry. Her strategic mindset and ability to navigate complex pharmaceutical landscapes has enabled her to add value to brands in all stages of their lifecycle. Prior to joining Dermavant, Alison spent 10 years at AbbVie (formerly Allergan/Actavis/Forest Laboratories), where she spearheaded Digital and Omnichannel Strategy and led an enterprise-wide Multichannel Planning team supporting 10+ therapeutic areas. She has also made significant contributions to the success of pharmaceutical clients at various digital agencies and life sciences consulting firms. Through her diverse experiences, Alison has honed her skills in leveraging technology and data to drive business objectives. Alison earned her BA in Corporate Communication from the College of Mount Saint Vincent in Riverdale, NY and her MBA in Marketing Management from Pace University's Lubin School of Business. She also holds Professional Certificates from Northwestern Kellogg School of Management and New York University's School of Continuing and Professional Studies. Throughout her career, Alison has been featured in several industry publications and speaking engagements. She is dedicated to staying ahead of industry trends and using her expertise to shape the future of digital marketing in healthcare.