Alison Tapia

Launch success is shaped years before pivotal data—yet commercial insight is often introduced too late. This session explores how biotech leaders are embedding commercial strategy into early R&D decision-making to shape differentiation, access, evidence, and patient value from the outset. Panelists will share practical frameworks for stage-gated planning, early signal detection, target product profile (TPP) development, and lifecycle-aware evidence strategies that improve capital efficiency and launch readiness. Attendees will gain actionable approaches to aligning clinical, development, and commercial teams around shared, launch-driven objectives. 

• Integrating commercial thinking at preclinical and Phase 1/2 milestones to inform TPP design, differentiation, and access strategy early
• Using stage-gated, lifecycle-aware planning to connect development decisions directly to future launch success.
• Embedding payer, patient, and customer insights upstream to guide evidence generation and de-risk downstream commercialization
• Strengthening cross-functional governance and scenario modeling to improve investment discipline and predictability 

Women face distinct and often overlooked mental health challenges, from postpartum depression to menopause-related mood shifts, chronic stress, anxiety, and rising suicide risk. With digital touch points now central to how women seek support and care, healthcare leaders must rethink how engagement is designed and delivered. This panel explores how digital therapeutics, AI-driven analytics, and empathetic communication are transforming the mental health treatment landscape.

• Offering real-time behavioral data that can transform early detection, personalization, and treatment of women’s mental health conditions
• Expanding treatment access and enabling continuous support
• Identifying risk signals earlier and tailoring engagement to each woman’s emotional and clinical needs
• Ensuring digital innovation strengthens trust, reduces stigma, and empowers women to seek and stay in care

Step into the world of cross-functional collaboration, where the lessons of iconic music fuel modern teamwork. Alison Tapia draws on legendary hits—from “We Are the World” to “Walk This Way”—to reveal how shared vision, clear roles, respect, diversity, and authenticity transform teams into creative powerhouses. Discover how breaking down silos, championing innovation, and leading with trust can help you and your colleagues create memorable experiences for patients, caregivers, and providers. Whether you’re launching a brand or trying something new, get ready to stop, collaborate, and listen—and unlock your team’s greatest hits.

• Breaking down silos through shared purpose and clear roles to unlock faster, more creative cross-functional collaboration.
• Leading with trust, respect, and authenticity to create psychologically safe teams where innovation thrives.
• Harnessing diversity of thought and experience to drive stronger ideas and more meaningful patient, caregiver, and HCP experiences.
• Turning collaboration into a competitive advantage by aligning teams around common goals—from brand launch to breakthrough innovation.

Despite major investments in omnichannel transformation, many pharma organizations still struggle to deliver truly connected experiences. Fragmented workflows, siloed functions, and inconsistent messaging continue to limit impact. In this discussion, commercial, digital, and medical leaders will unpack what it takes to turn omnichannel blueprints into real-world results, aligning strategy with flawless execution, synchronizing patient and HCP engagement, and harnessing data to refine interactions in real time. Panelists will share practical insights, lessons learned, and scalable solutions that drive measurable outcomes.

• Integrating pre-, during-, and post-visit touchpoints into one unified customer experience.
• Ensuring continuity across digital, virtual, and face-to-face channels.
• Breaking down functional silos to create agile, execution-ready teams.
• Leveraging behavioral data and analytics to personalize engagement and enhance performance

This fireside chat will explore how commercial and value & access teams are using AI tools like Copilot and Authentic AI to strengthen account profiling, improve coordination, and build a more complete view of customer needs. The discussion will focus on practical in-house use cases, cross-functional collaboration, and how shared customer intelligence can help teams align around customer goals rather than competing priorities. 

• Building a more complete customer view with AI-driven insights and data
• Using shared intelligence to align commercial and market access teams around customer goals
• Applying AI tools like Copilot and Authentic AI to improve account profiling and coordination
• Moving from siloed engagement to more collaborative, strategic customer conversations 

As the pharmaceutical industry continues its transformation, a new generation is reshaping its workforce. Gen Z has arrived—bringing bold ideas, a digital-first mindset, and new expectations for purpose, balance, and authenticity at work. This session will equip pharma marketing leaders with actionable strategies to attract, develop, and retain next-gen talent while ensuring they stay grounded in the timeless principles that drive marketing excellence.

• Designing a workplace culture that aligns with Gen Z’s expectations for flexibility, purpose, and seamless digital collaboration
• Exploring innovative approaches to attract Gen Z marketers with opportunities for growth, impact, and meaningful contribution to healthcare
• Building programs that foster belonging, mentorship, and recognition—driving engagement and long-term loyalty
• Ensuring Gen Z talent masters the core principles of pharmaceutical marketing while embracing modern, data-driven practices

Pharma teams have access to vast but fragmented patient data across channels. By aligning cross-functional inputs and applying AI, organizations can create a "predictive voice of the patient"-shifting from reactive insights to proactive action. This approach enables teams to both enhance patient experience in real time and anticipate issues early, while delivering more relevant, educational marketing content. 

• Integrating cross-channel patient data into a centralized, AI-driven framework
• Focusing on patient experience today and predictive risk signals for tomorrow
• Turning insights into timely, educational content that removes barriers early
• Connecting marketing, medical, and support teams with shared patient-centric KPIs